June 17, 2021 Lynn Friesth Career Change 50+, Career Mindset, Entrepreneurial Skillset #96: Customer Discovery for Your Encore Career June 17, 2021 Lynn Friesth Career Change 50+, Career Mindset, Entrepreneurial Skillset Today’s episode is all about doing customer discovery. If you’re not familiar with this concept, customer discovery is a subset of the business model generation process. It’s probably the most important piece of the lean startup puzzle.