#21: Lessons for Leaders: Developing Your Value Proposition - Part 2

#21: Lessons for Leaders: Developing Your Value Proposition - Part 2

What does your customer really want? If you listened to last week’s episode, part 1 of this special series for leaders in the manufacturing industry, you know your job as a manufacturer is discovering what your customer wants and needs and delivering it to them. When it comes to the products and services you offer, you need to look at your value map of services and products you want to supply and your customer profile to determine what they actually need. In other words, you need to develop your value proposition.