Discovering and Defining Your Ideal Client in Your Encore Career

As a seasoned professional transitioning into an encore career, you possess a wealth of knowledge and experience. This phase of your career isn’t just a continuation; it’s an opportunity for reinvention, for focusing on what truly matters to you, and for doing work that’s aligned with your values. However, one of the crucial steps in a successful transition is identifying your ideal client. Knowing who you want to serve will guide your business decisions, improve your marketing efforts, and ensure that your services resonate deeply with those who need them most. Here’s a step-by-step guide to discovering and defining your ideal client in your encore career.

Reflect on Your Experiences and Passions

Your unique journey has equipped you with specialized skills and insights. Reflect on your past roles, projects, and passions. What did you enjoy the most? Who benefited the most from your expertise? For instance, if you’ve spent decades in corporate finance but found joy in mentoring young professionals, you might find fulfillment in coaching mid-career professionals looking to advance.

At LynnFriesth.com, I’ve discovered that aligning my services with my core passions not only brings personal satisfaction but also attracts clients who resonate with my values. This phase is about blending your expertise with what genuinely excites you.

Consider the Challenges You Want to Solve

What pressing issues are you most passionate about addressing? Maybe you thrive in helping individuals manage major life transitions, or perhaps you’re skilled in guiding businesses through financial turbulence. Understanding the problems and challenges you’re best equipped to solve will clarify who your ideal clients are. For example, if you’re passionate about helping retirees transition smoothly into this new chapter, your ideal clients might be individuals aged 55+ who are navigating the transition to retirement (that one sounds perfect to me wink, wink).

Define Demographic and Psychographic Characteristics

Start by detailing basic demographic information: age, gender, occupation, education level, and geographic location. However, defining your ideal client isn’t just about demographics; consider psychographics as well: their values, interests, lifestyle, and challenges. A holistic understanding of these characteristics will help you tailor your approach effectively.

For example, if you’re providing career transition coaching, your ideal clients might be seasoned professionals in their 50s and 60s who value lifelong learning and personal development, but are unsure of how to navigate their next career step. Sound familiar?

Develop Client Personas

A client persona is a semi-fictional representation of your ideal client based on market research and real data. Creating detailed personas can humanize your target audience and provide clarity. For instance, you might create a persona named “John,” a 60-year-old former executive who values flexibility, is interested in consulting, and is seeking to balance professional work with personal hobbies.

Here’s a basic template: - Name: John - Age: 60 - Occupation: Former Corporate Executive - Values: Flexibility, Work-Life Balance, Continuous Learning - Challenges: Transitioning to Consulting, Finding New Opportunities, Navigating Work-Life Balance

Engage in Conversations and Gather Feedback

Understanding your ideal client can be significantly enhanced through direct conversations. Engage with your existing network, join online forums, and participate in community events related to your field. Ask questions to unearth their biggest struggles, desires, and motivations. This direct feedback is invaluable and can offer insights that data alone cannot.

When I first transitioned into my encore career, I spent time conversing with peers and potential clients to truly understand their concerns and aspirations. This helped refine my offerings and clarified my messaging.

Test and Refine Your Assumptions

Launching your encore career may require some trial and error. Test your client personas by marketing your services to these profiles and observe the responses. Are they engaging with your content? Are they responding to your offers? Use metrics and feedback to tweak your approach and refine your understanding of your ideal client.

Create Targeted Messaging

Once you’ve identified and refined your ideal client profiles, develop targeted messaging that speaks directly to their needs and desires. Your communication should convey empathy, understanding, and a clear solution to their problems. Whether it’s through blog posts, social media, or direct communications, your messaging should resonate deeply with your ideal clients.

For instance, your blog posts can address common concerns your target demographic faces, such as “How to Transition to a Consulting Career After Retirement” or “Balancing Personal Passions with Professional Work in Your 60s.”

Discovering and defining your ideal client is a dynamic process. It involves introspection, research, and ongoing refinement. In your encore career, this clarity will not only attract the right clients but also ensure that your work remains fulfilling and impactful. At LynnFriesth.com, my mission is to empower seasoned professionals like you to navigate this journey with confidence and precision. Remember, the world still needs the wisdom and expertise you have to offer. By focusing on who you can best serve, you’ll create a career that’s not only successful but also deeply meaningful.

I know this might sound like a lot to digest, but Im here to help. Book a call with me and we’ll get you all sorted out on where and how to get started.

Turning Wisdom into Opportunity: A Guide for 55+ Professionals to Clarify and Showcase Their Expertise

As a seasoned professional over 55, entering a new phase in life can be both exciting and a bit daunting. You’ve accumulated a wealth of experience, honed your skills, and developed unique insights. Yet, clarifying those key strengths and marketing them effectively in today’s landscape may feel like a challenge. But fear not; with a strategic approach, you can confidently navigate this transition and present yourself as the valuable asset you truly are.

Clarifying Your Key Skills

1. Begin by reflecting on your professional journey. Identify the roles you’ve held, the responsibilities you’ve managed, and the projects you’ve completed. Ask yourself: - What tasks did I excel at and enjoy the most? - Which achievements am I most proud of? - What feedback have I consistently received from colleagues and supervisors?This reflection will help you pinpoint your strengths and areas where you created significant impact.

2. Many skills you’ve developed are transferable to various industries and roles. Communication, leadership, problem-solving, and project management are just a few examples. Make a list of these skills and consider how they could apply to new opportunities.

3. Sometimes an outside perspective can bring clarity. Talk to former colleagues, mentors, or career coaches who can provide feedback on your strengths. They may identify skills and qualities that you might have overlooked.

4. Various online assessments and tools can help you identify your strengths and areas of expertise. Tools like StrengthsFinder, Myers-Briggs Type Indicator (MBTI), or even LinkedIn Skills Assessments can provide valuable insights.

5. Consider taking up courses or certifications to refresh or update your skills. Online platforms like Coursera, LinkedIn Learning, and Udemy offer a plethora of options to enhance your knowledge in areas relevant to your career goals.

Marketing Your Skills

1. Your personal brand is a reflection of who you are, what you stand for, and the value you offer. Here’s how to build it effectively:

   • Create a Strong LinkedIn Profile: Optimize your LinkedIn profile with a professional photo, a headline that highlights your expertise, and a summary that tells your story.

   • Showcase Your Experience: Detail your past roles with a focus on key achievements and the impact you made.

   • Endorsements and Recommendations: Encourage colleagues and supervisors to endorse your skills and write recommendations.

2. A personal website or blog can serve as an online portfolio where you can showcase your expertise, share insights, and demonstrate your knowledge. It also provides a place for potential employers or clients to learn more about you. Platforms like WordPress, Wix, or Squarespace make it easy to create a professional-looking site.

3. Networking is crucial in any career transition. Attend industry events, join professional groups, and connect with former colleagues and new contacts on LinkedIn. Don’t hesitate to reach out to people for informational interviews or casual coffee chats. These connections can provide valuable insights and open up opportunities.

4. Social media platforms like Twitter, Facebook, and Instagram can be powerful tools for personal branding and networking. Share your insights, engage with industry leaders, and participate in discussions related to your field.

5. If you’re considering freelance or consulting work, platforms like Upwork, Fiverr, and Freelancer can help you market your skills to a broader audience. Create a profile that highlights your expertise and start bidding on projects that match your skill set.

6. Your resume and cover letter should be tailored to highlight your most relevant skills and experiences for each opportunity. Focus on accomplishments that demonstrate your expertise and the value you can bring to an organization or client.

7. Public speaking engagements and writing articles or guest posts for industry publications can significantly enhance your visibility and credibility. Look for opportunities to speak at conferences, webinars, or local industry events.

Embrace the Journey

Transitioning into this next phase of your professional journey is an opportunity for growth and self-discovery. Embrace the changes, stay open to new possibilities, and maintain a positive mindset. Your experience, wisdom, and skills are invaluable assets that can lead to fulfilling and enriching opportunities.

As someone who has walked this path, I understand the challenges and triumphs that come with it. At LynnFriesth.com, I am here to guide you through this process, helping you clarify your skills, market them effectively, and embark on this exciting new journey with confidence. Together, we will create a roadmap to a life filled with purpose, freedom, and fulfillment.

Thank you for embracing this journey with me. Let’s make the most of your valuable experience and wisdom, and create a future that resonates with your true passions and aspirations.

If your ready to embrace turning wisdom into opportunity, book a call with me.

Navigating Career Transition in Your 50s: The First 5 Steps to Take

Embarking on a career transition in your 50s can be both an exciting and daunting undertaking. Whether by choice or circumstance, making a career change at this stage in life requires a strategic approach. Here’s a roadmap to guide experienced professionals through the initial stages of this transformation.

Step 1: Reflect on Your Passions and Strengths

The first step in any career transition is self-reflection. Take time to evaluate what you are passionate about and where your strengths lie. Consider past roles—what did you enjoy the most? What tasks were you drawn to, and which ones did you excel at? The answers can guide you towards a career path that aligns with your skills and interests.

Reflection also involves understanding what motivates you now, which may be different from earlier in your career. Perhaps financial rewards were a driver in your 30s, but now you may seek personal fulfillment and work-life balance.

Step 2: Assess the Market Opportunities

Once you’ve identified your passions and strengths, research to see what the market holds. What industries value your experience? Where are professionals with your skillset in demand? Utilize job search tools like LinkedIn, Indeed, and industry-specific forums to explore new opportunities.

Also, consider speaking with industry insiders, perhaps through informational interviews or networking events. Insights from these interactions can provide a clearer picture of opportunities that align with your aspirations and the potential gaps that you might fill.

Step 3: Update and Adapt Your Skills

In your 50s, you bring a wealth of experience to the table, but it’s crucial to stay current in your knowledge and skills. Identify any areas where you might need an update or completely new skills to stay competitive. This might mean taking online courses, attending workshops, or obtaining certifications.

In today’s digital age, technological prowess can particularly enhance your attractiveness as a candidate, so consider bolstering your tech skills related to your field. For instance, if you are moving into a more creative field, skills in digital marketing or social media might be beneficial.

Step 4: Reinvent Your Personal Brand

Your personal brand should reflect your professional identity as it stands today, incorporating your past experiences, current skills, and future aspirations. Update your resume, LinkedIn profile, and other professional social media to highlight your most relevant experience and newly acquired skills.

Consider writing articles, joining discussions, and speaking at industry conferences to establish thought leadership in your new area. A strong personal transition narrative can be compelling to potential employers or collaborators, showing how your previous experience uniquely positions you for your new career path.

Recognize that it’s okay to have doubts and fears, but don’t let them paralyze you. Utilize support systems, whether professional networks, family, friends, or career coaches. Sometimes, just talking about your plans, concerns, and progress can open up new ideas or reassurances that you are on the right path.

Embracing a career transition in your 50s with a proactive and planned approach can lead to a fulfilling and successful second act. While it poses challenges, the convergence of experience, maturity, and a well-defined strategy can make this transition extraordinarily rewarding.

If you’re struggling with where to start or how to get started, book a call with me today!

How Your Intelligence Changes in Your Encore Career

Imagine embarking on a new career chapter, one that leverages a lifetime of wisdom and experience. In his book Strength to Strength, Arthur Brooks reveals how transitioning from fluid to crystallized intelligence can transform retirement into a period of profound growth and fulfillment.

As we transition through different stages of our lives, our mental and emotional capacities evolve. When we reach the age traditionally associated with retirement, we are presented with unique opportunities for growth and learning. Arthur Brooks, in his insightful book Strength to Strength, delves into this subject by introducing the concepts of fluid and crystallized intelligence, explaining how they interplay as we age, especially when embarking on an encore career.

Understanding Fluid vs. Crystallized Intelligence

Fluid intelligence is the ability to reason quickly and think abstractly. It’s the mental capacity to solve novel problems, independent of any knowledge from the past. This type of intelligence typically peaks in a person’s 20s or 30s. Crystallized intelligence, on the other hand, is gleaned from accumulated life experiences and education. It encompasses our verbal skills, accumulated knowledge, and the ability to utilize all the information and skills we have gathered over time. Unlike fluid intelligence, crystallized intelligence can grow stronger as you age, ideally placing those in their post-retirement years in a perfect position to capitalize on it.

Transitioning from Fluid to Crystallized Intelligence

Brooks’s book is particularly useful for those contemplating or beginning an encore career—a career chapter that occurs post-mainstream career or after retirement. He emphasizes the necessity of recognizing the natural decline of fluid intelligence, advising a graceful acceptance rather than a futile struggle against this inevitable change. Instead of viewing this shift as a decline in capability, Brooks suggests embracing the growth of your crystallized intelligence. This shift allows leveraging a lifetime of learning and experience.

From Competition to Contribution

One fundamental change that Brooks advocates for in later life is the shift from competition to contribution. The competitive fire might propel one’s early career but transitioning to a focus on mentoring, teaching, and sharing wisdom can provide deeper satisfaction and purpose later in life. This perspective is not about stepping back but rather shifting focus to where your strengths now lie—using your crystallized intelligence.

Cultivating Happiness in Your Encore Career

Brooks also outlines strategies to cultivate happiness and fulfillment as you transition to an encore career. He stresses the importance of maintaining a spirit of service. By continuing to contribute to society—whether through work, community service, or mentoring—you engage in meaningful activities that reinforce your sense of self-worth and purpose.

Investing in relationships is another crucial strategy outlined by Brooks. Personal connections can become even more significant as we age, providing emotional support, opportunities for collaboration, and the simple joys that come from shared experiences.

Finally, embracing new challenges is essential for personal and professional growth. Such challenges keep the mind active and can help in continuing the development of both types of intelligence, ensuring that one remains engaged with the world.

Avoiding the Traps of Comparison and Complacency

An important aspect that Brooks touches upon is the tendency to compare oneself to others and hold onto past successes. Such comparisons can be detrimental, leading to dissatisfaction and a lack of fulfillment. Each individual’s journey is unique, and in the later stages of your career, it becomes crucial to focus on personal growth rather than external validation.

Furthermore, clinging to past successes might prevent you from exploring new opportunities that could further enrich your life. Brooks recommends fostering an openness to new experiences and a willingness to continue learning, which doesn’t just boost your crystallized intelligence but also feeds your soul.

Final Thoughts

In your encore career, you are given a second chance to redefine success on your own terms by harnessing the power of your crystallized intelligence. This stage can be one of the most productive and fulfilling periods of your life if approached with the right mindset. By focusing on contribution, nurturing relationships, embracing new challenges, and continuously growing, your encore career can be a profound testament to the cumulative wisdom you’ve garnered throughout your life.

Arthur Brooks’s Strength to Strength offers a roadmap that empowers those embarking on their encore careers to navigate this transition successfully. This phase of life doesn’t have to be about winding down but rather about tapping into a deeper vein of meaning and purpose that only a rich store of crystallized intelligence can offer.

If you're interested in working together and want to develop your Strength to Strength, please book a call and let's chat.

How to Craft Success Using the Power of New Habits in Your Encore Career

Embarking on an encore career can be both exciting and daunting. As someone stepping into this new phase, it’s crucial to recognize that the success of your new journey heavily relies on the habits you cultivate. In James Clear’s book, Atomic Habits, we find invaluable guidance on the power of small, incremental changes in our behaviors. These modifications, though seemingly minor, can lead to profound long-term benefits, especially as you navigate the transition into your encore career.

The Power of Incremental Change

Clear emphasizes that the secret to achieving success is not found in making huge, sudden changes but in the cumulative effect of small habits repeated over time. For those of us at the cusp of an encore career, this insight is particularly vital. It’s about focusing on “atomic habits,” or tiny changes that together drive remarkable results. This concept is crucial because, at this stage, the thought of completely revamping our lives or habits can feel overwhelming. Instead, embracing the idea of gradual improvement makes the process less intimidating and more manageable.

Establishing Systems Over Goals

As we transition into new career phases, the allure of setting big, audacious goals is strong. However, Clear advises that establishing robust systems is more beneficial. Why? Systems are the repeated processes that lead to those goals. For instance, if your encore career involves consulting, don’t just aim to be a “successful consultant.” Establish a daily system of contacting new clients, updating your skills, and reading industry news – these are the habits that culminate in achieving that overarching goal. This approach shifts your focus from the uncertain outcome to the controllable, repeatable actions, providing a clearer path forward and reducing anxiety about the end results.

Habit Stacking: Linking the New to the Familiar

One of the most practical takeaways from Atomic Habits is the technique of habit stacking. This involves linking a new habit to an already established routine. For example, if you’re used to reading the morning newspaper, stack a new habit of jotting down business ideas right after this activity. Associating a new habit with a well-entrenched one provides a natural trigger, making the new habit easier to adopt and stick with. This method reduces the mental energy required to remember to perform the new habit, as it becomes a natural extension of an existing sequence.

The Role of Environment

Our environment significantly influences our behavior. Clear suggests making the cues of good habits obvious and the cues of bad habits invisible. For someone in their encore career, this could mean setting up a dedicated workspace free from distractions, helping cultivate habits like systematic planning and uninterrupted work time. Alternatively, it means removing temptations that may lead to procrastination. By thoughtfully designing our surroundings, we enhance our likelihood to naturally gravitate towards productive behaviors.

The Four-Step Model to Sustain Habits

Clear outlines a four-step model to build good habits and break bad ones:

1. Make it obvious: Design your environment to highlight the cues of good habits. For instance, place your work materials in a visible spot.

2. Make it attractive: Bundle a habit you need to do with one you want to do. If you enjoy coffee, perhaps start your work session coinciding with your morning cup.

3. Make it easy: Reduce friction to performing the good habit. Have all your work tools easily accessible, so starting work requires minimal effort.

4. Make it satisfying: Implement immediate rewards for completing part of a habit. If you finish a work session, reward yourself with a small treat or a leisurely break.

As we launch into our encore careers, the habits we establish are foundational to our success. Through the guidance offered in Atomic Habits, we learn that the transformation into this new career phase doesn’t have to be monumental or sudden. It’s about making small, wise changes consistently, using our existing routines as launching pads, organizing our surroundings to support our goals, and strategically establishing habits that are attractive, easy, and satisfying.

Your encore career offers a new realm of possibilities and tapping into the power of atomic habits ensures that you are consistently working towards realizing these possibilities. Cultivate your habits wisely, and watch as they pave the path to a fulfilling and successful new beginning.

Interested in working together? Book a call with me today!

The Power of Valuable Relationships in Starting Your Encore Career

As we journey into the exciting phase of an encore career, the terrain ahead is unfamiliar and often fraught with unique challenges that individual effort alone cannot solve. This is precisely where the concept of Who Not How, introduced by Dan Sullivan and Benjamin Hardy, becomes a significant beacon of strategy and approach. In this realm of rediscovery and professional rebirth, understanding the crucial role of relationships is not just beneficial; it’s indispensable.

Transitioning into an encore career means more than just changing jobs. It’s about redefining oneself and aligning with purposes and passions that may have been sidelined in earlier career stages. Here, the stakes are not just about achievement, but about finding fulfillment and making meaningful contributions. Therefore, the focus shifts sharply from the solitary pursuit of goals to the strategic building of alliances.

Why Relationships Matter

In Who Not How, the authors challenge the age-old belief that personal effort is the primary path to achieving one’s goals. They argue persuasively for a paradigm shift towards identifying and collaborating with the right people who can handle specific tasks with expertise. For someone stepping into an encore career, this approach is not just a shortcut to efficiency but a robust strategy for enhancing effectiveness and scope of impact.

1. Leveraging Expertise: At this career juncture, time is incredibly valuable. By building relationships with skilled individuals, one can leverage their expertise to accomplish more, often beyond the perceived limits of one’s direct capability. This leverage is pivotal in accelerating career transition and grasping opportunities with a higher complexity that require specialized knowledge.

2. Expanding Horizons: Solid professional relationships open up new horizons. They provide insights into industries, processes, and innovations that remain outside one’s immediate knowledge realm. This expansion is crucial during an encore career as it often involves venturing into either new fields or deeper, unexplored layers of familiar terrains.

3. Shared Effort, Multiplied Success: Collaborations multiply potential for success. When individuals share a vision and contribute mutually towards common goals, the resultant synergy can surpass individual efforts significantly. This shared journey not only smoothes out many operational hurdles but also enriches the experience with diverse perspectives and ideas.

Building the Right Relationships

Understanding why relationships matter is a start, but knowing how to build and nurture these relationships is where the real work begins. Based on the strategies suggested in Who Not How, here’s how you can start:

• Identify the ‘Whos’: In building your encore career, identify roles that need expertise you either don’t possess or prefer not to develop. Look for individuals or communities with these skills. Networking events, online platforms, and even old business contacts can serve as valuable resources.

• Recruitment and Collaboration: Once identified, the challenge is to engage these ‘Whos’. Clear communication of your vision and the mutual benefits of the collaboration is essential. Be transparent about expectations and be open to what these potential partners can bring to the table.

• Foster Mutual Growth: True partnership thrives on mutual growth. Ensure that your collaborations offer reciprocal value. This could be in the form of shared profits, enhanced skills, or expanded networks. The goal is to make the relationship beneficial enough to sustain long-term engagement.

• Maintain Relationships: Finally, like any valuable asset, relationships need maintenance. Regular check-ins, appreciation for work done, and ongoing support for partners’ ventures are practices that keep the professional bond strong and productive.

Transitioning into an encore career offers a significant opportunity to redesign one’s professional life. It’s an exciting journey that blends the wisdom of past experiences with the zeal for new ventures. Such a journey, though, is not meant to be walked alone. By embracing the strategy of Who Not How, retirees stepping into new career phases can unlock potentials previously unimaginable, turn visions into tangible successes, and perhaps most importantly, journey through this phase not as isolated professionals but as integral parts of a thriving, supportive network. Let your encore career be not just a testimony of personal resilience but a beacon of collaborative success.

Embracing the Encore: Why Creating an Encore Career After 60 is a Game-Changer

The notion of retirement is undergoing a significant transformation. Gone are the days when retiring meant permanently stepping away from all forms of employment to live a life of leisure. Today, more individuals are choosing to extend their professional lives well into their 60s and beyond. But why this shift? Chris Farrell’s book, Unretirement, sheds light on why embracing an encore career post-60 can be not just beneficial, but essential.

1. Economic Contribution of Older Adults

Traditionally, older adults have been viewed as dependents rather than contributors. However, as Farrell points out, this is a myth that needs debunking. Individuals over 60 bring a wealth of experience and wisdom that can significantly benefit the economy. Their participation in the workforce can boost productivity and bring diverse perspectives that enhance problem-solving and creativity in professional environments.

2. Financial Necessity

For many, the decision to continue working past retirement age is driven by financial necessity. With increasing life expectancy, the financial demands of supporting a longer retirement phase can be challenging. An encore career provides not just a steady income but also helps in maintaining financial independence and security.

3. Desire for Engagement and Purpose

Work provides more than just economic benefits; it offers a sense of purpose and fulfillment. Continuing to work or volunteering in a field you are passionate about can enrich your life immensely, keeping you mentally and physically active. Engaging in meaningful work can help maintain identity, self-confidence, and personal fulfillment.

4. Health and Well-being Benefits

There is substantial evidence suggesting that staying active through work or other pursuits leads to improved health and prolonged mental acuity. According to Farrell, work can also provide a social outlet, helping to combat loneliness and depression, which are common concerns among retirees. The structure and routine that work offers can contribute to better physical and mental health outcomes.

5. Opportunities in the Gig Economy

The rise of the gig economy and flexible work arrangements has opened new doors for seniors who wish to continue working without committing to a full-time job. Opportunities such as freelancing, consulting, or part-time jobs provide the flexibility to work at one’s own pace and according to personal schedules, making it easier for older adults to balance work with other life commitments.

6. Learning and Growth

Farrell emphasizes the importance of lifelong learning and staying abreast of new technologies and skills. Many seniors find joy in learning new skills that not only make them more competitive in the job market but also enrich their personal lives. With numerous resources available, such as online courses and workshops tailored for older adults, the opportunity for growth is limitless.

7. Policy and Workplace Adaptations

There is a growing need for policies and business practices that support seniors in the workforce. This includes creating age-friendly work environments and offering training programs tailored to older employees. Businesses that adapt to accommodate the aging population will benefit from the reliability, loyalty, and expertise of older workers while supporting a more inclusive and diverse workforce.

Conclusion: The Road Ahead

Creating an encore career after 60 is more than a financial necessity; it is an opportunity for personal growth, social engagement, and active participation in society. As explained in “Unretirement,” by continuing to work, seniors can enjoy a healthier, more fulfilling, and financially stable life.

So, if you find yourself contemplating life after the conventional retirement age, consider the possibilities that an encore career offers. It could be not just a means to an end but a rewarding continuation of your life’s work, filled with freedom, flexibility, and fulfillment. Embrace this opportunity to redefine retirement on your terms and make your golden years truly shine.

Let’s work together? Book a call with me here!

Embracing Tiny Habits for a Transformative Encore Career

At the heart of every significant change is the courage to take the smallest step. This is a philosophy profoundly emphasized in BJ Fogg's book Tiny Habits, which teaches that monumental achievements stem from the tiniest beginnings. As someone who has navigated the complex waters of life's transitions, I can personally attest to the power of tiny habits. Through my own journey and professional insights, I've seen how small, consistent actions can lead to substantial transformations in our lives and careers.

The Challenge of Starting

I have always been good at making plans and being inspired by new ideas, but I struggled with getting started and implementing them. This common hurdle often stops many before they even begin. However, I discovered the secret to overcoming this through Tiny Habits. The method taught me the importance of breaking down grand plans into manageable, almost minute actions.

Tiny Habits in Action

The Tiny Habits method starts with identifying a simple behavior that can be added into daily life effortlessly. For me, aiming to carve out an encore career in coaching and consulting post-retirement, it began with dedicating just a few minutes each morning to reading up on industry trends. This habit was anchored to my morning coffee—a routine that already existed, making the new habit easier to remember and adopt.

Celebration of Small Wins

I quickly learned the importance of celebrating small wins, a core principle of the Tiny Habits methodology. Each day, after completing my reading, I would take a moment to acknowledge this progress. This act of celebration not only reinforced my behavior but also built momentum, making these small actions a regular part of my life.

A New Chapter Opens

As these tiny habits solidified, they began to reshape my daily routine and, consequently, my life. My initial efforts to stay updated on industry trends expanded. I began to network, share my knowledge through a blog, and eventually, launch a podcast. Today, my podcast boasts over 225 episodes, each a reflection of my journey and dedication to continual learning and sharing.

Beyond Retirement: A Canvas for Growth

Retirement, often seen as the conclusion of active professional life, was just the beginning for me. I viewed it as an opportunity to redefine productivity and purpose. With tiny habits, I crafted an encore career that not only utilized my vast experience but also brought me joy and fulfillment.

The Role of Questions and Continuous Improvement

My transformation was not just about forming habits but also about the introspection that comes with it. I was inspired by thought leaders like Tim Gallwey and Leo Babauta, who emphasize the impact of the questions we ask ourselves. "What tiny step can I take today that brings me closer to my encore career?" This question prompted me daily, guiding my gradual but steady progress.

An Invitation to Transform

My story is not just a narrative of personal achievement but also a call to action for anyone standing at the crossroads of retirement or career transition. I invite you to explore the power of tiny habits to build a life aligned with your deepest aspirations.

"Welcome to an inspiring journey into the world of possibilities that await you in your Second Act of life," I encourage. Through my website and resources, I offer guidance and a roadmap tailored to the unique talents and goals of those I mentor.

Conclusion

Tiny habits might appear insignificant at first glance, but their impact can be life-changing. By focusing on the smallest actionable steps, I transformed my post-retirement life into a vibrant tapestry of coaching, podcasting, and continuous growth. My journey underscores that we are not just what we aspire to be, but what we repeatedly do. Tiny habits are the threads by which we can weave a remarkable tapestry of our lives and careers, even beyond retirement.

Interested in working together? Book a call with me today!

Embracing an Unretired Life: Repurposing Yourself for an Encore Career

At sixty-five, I closed the door a thirty-year career, but instead of retreating to a life of leisure, I opened a new chapter as a Transitional Coach. My wife joked that I hadn’t retired but repurposed myself. Reflecting on my journey, I smile at the thought of my ongoing adventure. It's been a transformative nine years since I embraced the entrepreneurial spirit, weathering its challenges and victories. More importantly, I have been a pillar of support for my family and a guiding light for many, helping people transition into fulfilling encore careers.

In Mark Walton's enlightening book, Unretired, the concept of retirement is thoroughly reimagined. Walton challenges the age-old notion that retirement marks the end of active professional life, presenting it instead as a commencement—a promising start to a chapter brimming with personal growth, learning, and societal contribution. Through riveting stories and practical advice, Walton’s book serves as a compelling manifesto for those yearning to redefine their later years.

Retirement is often clouded by myths of lost identity and fears of irrelevance, but Walton debunks these through inspiring examples that showcase the growth and opportunities that await. His book dismantles the traditional view of retirement, encouraging a shift towards a life of rediscovery and meaningful engagement.

One of the most profound lessons from Unretired is the art of reinvention.

Walton provides a roadmap for readers to evaluate their passions, skills, and values. This self-reflection fuels a vision for a post-retirement life that is not only rewarding but also true to one’s deepest values. Whether it's volunteering, starting a new business, or pursuing artistic endeavors, the possibilities are limitless.

Walton doesn’t shy away from the practicalities of navigating this transition. He covers essential topics such as financial planning and maintaining health, ensuring that readers are prepared to enjoy their new lifestyle sustainably. His comprehensive approach includes real-life case studies of those who have successfully stepped into their next acts, enriching their lives and their communities.

However, embracing a new phase of life comes with its set of challenges. Walton offers strategies for overcoming these obstacles, emphasizing resilience and adaptability.

He encourages readers to view setbacks not as failures but as vital learning steps on the journey to personal growth and success.

A particularly compelling aspect of Unretired is its focus on the societal impact of an active older generation. Walton illustrates how retirees can significantly contribute to society—through mentoring, community service, or advocating for causes they are passionate about. This not only enriches their lives but also the lives of others around them, creating a ripple effect of positive change.

So, why consider an encore career? The reasons are as varied as the individuals themselves. For many, it’s about fulfilling a lifelong passion that was set aside in the pursuit of a career or raising a family. For others, it’s about giving back, leveraging decades of experience to benefit others. Whatever your motivation, the journey towards an unretired life promises to be a fulfilling one.

Are you ready to redefine what retirement means for you? Are you eager to explore new possibilities and make your golden years truly golden? If so, consider booking a call with Lynn. With his expertise, you can navigate the path to repurposing your life with confidence. Together, you can craft a personalized plan that aligns with your passions and skills, ensuring your next chapter is as vibrant and impactful as the ones that preceded it.

Remember, retirement isn't the end of the road; it's merely a new beginning. Let Lynn guide you through this exciting transition. By reaching out, you're not just planning for the future; you're taking the first step towards a dynamic and fulfilling encore career. Book your call with Lynn today and start transforming your tomorrow.

Navigating Modern Careers: Insights from "The Portfolio Life" by Christina Wallace

In the serene journey of life, as we tread softly into the golden years, the tapestry of our professional endeavors often yearns for a final, vibrant thread. It's a time when the heart seeks not just the comfort of familiar shores but the thrill of new horizons. The world around us, ever so transient, whispers of changes, of shifts from the singular, steadfast paths of you to a mosaic of myriad pursuits. This is the essence of "The Portfolio Life," a beacon for those of us navigating the waters of career transition, particularly as we embrace the latter stages of our professional lives.

I spoke of this very transition in Episode 133 of my podcast, a dialogue deeply inspired by Christina Wallace's seminal work, The Portfolio Life is not just a concept but a guiding philosophy for crafting an encore career that embodies flexibility, fulfillment, and financial stability. It's a narrative that resonates with my mission to aid individuals aged 55+ through significant life transitions, offering a blueprint for a career composed of diverse streams of income, experiences, and skills.

Adaptability and Lifelong Learning: Your Encore Career Compass

At the heart of "The Portfolio Life" lies the twin principles of adaptability and lifelong learning. For those of us pondering the contours of an encore career, these principles illuminate the path forward. Our rich tapestry of experiences is not merely a relic of the past but a treasure trove for the future. By adopting a mindset of perpetual learning and flexibility, we equip ourselves to navigate the evolving landscapes of work and the opportunities they present.

Identifying Skills and Pursuing Passions with Purpose

One of Wallace's most compelling messages—and a recurring theme in my discussions—is the importance of introspection. Delving into our professional and personal journeys allows us to uncover unique skills and passions. This reflective process can reveal new avenues that align with our deepest values and interests, illuminating paths where our accumulated wisdom finds new expression, be it through consulting, mentoring, or entirely new ventures.

Financial Stability and Time Management: Encore Essentials

Embarking on an encore career often brings with it the dual challenges of ensuring financial stability and managing time effectively. Wallace's insights offer innovative strategies for navigating these challenges, highlighting the gig economy's role in a portfolio career that melds passion with pragmatism. Effective time management becomes crucial, especially for those juggling caregiving duties or other commitments. In this realm, "The Portfolio Life" emerges as a valuable guide, providing practical advice to balance our endeavors without compromising our work's quality or our well-being.

The Power of Community in Crafting Your Encore Career

Perhaps the most refreshing insight from "The Portfolio Life" is the emphasis on community and collaboration. Our encore careers are not cultivated in isolation but thrive within networks of support and shared knowledge. My own journey, and those of many others who have navigated career transitions, underscore the importance of building connections. These communities offer not just practical support and resources but also serve as fountains of inspiration and encouragement.

Envisioning the Future: Encore Careers and Society

Wallace's reflections on the societal implications of shifting toward portfolio careers offer a visionary outlook on the future of work. As more individuals embrace this flexible, diversified approach, we're likely to witness transformative changes in workplace structures, value systems, and definitions of success. This evolution resonates with the desires of many embarking on encore careers for work that is not only financially rewarding but also personally fulfilling and socially meaningful.

A Call to Action: Embracing Your Encore Career Journey

In conclusion, "The Portfolio Life" by Christina Wallace stands as both a guide and an inspiration for those on the threshold of their encore careers. Through adaptability, lifelong learning, and the strategic pursuit of passions, we're presented with the opportunity to craft a second act that echoes our deepest values and aspirations.

The journey toward an encore career, as deliberated in my podcast, is laden with challenges. Yet, armed with the insights from Wallace's work and our reservoir of experiences, we're poised to navigate this journey with confidence and purpose. The portfolio life transcends a mere career strategy; it's a philosophy that celebrates diversity, flexibility, and the pursuit of passion at any life stage.

As we explore the possibilities of our encore careers, let's draw upon the wisdom of "The Portfolio Life," enriched by our personal narratives, to forge a future that is as rewarding as it is impactful. Together, we can embrace the adventure of this next phase, building careers that not only fulfill us but also contribute to the greater good.

Book a call with Lynn today to explore your portfolio life and embark on a journey towards living a truly fulfilling life.

Embracing Slow Productivity for a Successful and Fulfilling Encore Career

As I sit here, reflecting on the myriad of experiences that have painted the canvas of my life, I can't help but feel a sense of excitement for what the next chapter holds. You see, stepping into an encore career is like embarking on a grand adventure, one that promises not just new challenges but also immense satisfaction and fulfillment. And if there's one guiding principle that I've come to embrace in this journey, it's the concept of slow productivity.

The idea, though it might seem counterintuitive in today's fast-paced world, isn't about reducing our work output but about enhancing the quality of what we do and how we do it. Cal Newport, a thought leader in this arena, has shed light on the importance of focusing on a few essential tasks, fostering an environment conducive to deep work, and minimizing distractions to elevate our productivity. By adopting these practices, we position ourselves to thrive in our encore careers, ensuring they are not only successful but also deeply rewarding.

Prioritizing Essential Tasks

At the heart of slow productivity is the notion that "less is more." In our encore careers, this means honing in on tasks that yield the greatest impact. The allure of multitasking and spreading ourselves thin across numerous projects is a mirage that often leads to burnout rather than accomplishment. Instead, identifying and dedicating ourselves to a handful of priorities can lead to profound satisfaction and notable achievements.

In my own coaching practice, for instance, I've learned to concentrate on client consultations, crafting insightful content, and pursuing professional development. This focused approach not only ensures that I deliver exceptional value to those I serve but also fosters my growth as an individual and a professional.

Creating a Deep Work Environment

Achieving meaningful work requires undivided attention and a space that nurtures concentration. Deep work, a term popularized by Newport, is about immersing ourselves in tasks that demand cognitive effort without succumbing to distractions. This might involve strategies such as time blocking to reserve specific slots for focused work, establishing clear boundaries with our loved ones to protect our work time, and curtailing the habitual scroll through social media.

Scheduling Downtime and Embracing Rest

Integral to the philosophy of slow productivity is the recognition of rest as a cornerstone of sustained performance and creativity. It's crucial to carve out time for relaxation and pursuits that rejuvenate our minds and spirits. Whether it's through reading, strolling in nature, meditation, or indulging in a hobby, these moments of repose are not just beneficial for our well-being; they are essential.

Fostering a Growth Mindset

A growth mindset, the belief in the potential for development and learning through perseverance and effort, is vital in our encore careers. This perspective encourages us to seek out new knowledge, reflect on our experiences, and welcome feedback as opportunities for advancement. Viewing challenges as stepping stones rather than obstacles can profoundly influence our journey, propelling us toward our goals with resilience and adaptability.

Cultivating Meaningful Relationships

No career, encore or otherwise, thrives in isolation. The relationships we nurture play a pivotal role in our success and fulfillment. Surrounding ourselves with individuals who share our aspirations and values opens doors to new opportunities, insights, and support networks. By engaging in community events, joining forums, and seeking mentorship, we lay the groundwork for a thriving professional ecosystem.

In closing, the path to a successful and fulfilling encore career is paved with intentionality. By embracing the principles of slow productivity—prioritizing what truly matters, fostering deep work, valuing rest, cultivating a growth mindset, and building meaningful connections—we set the stage for a chapter of life that's not only productive but also enriching and enjoyable. Let us step into this adventure with open hearts and minds, ready to embrace all the possibilities it holds. Visit LynnFriesth.com for more insights and guidance on navigating your encore career with purpose, freedom, and flexibility. Together, let's craft a narrative of success, grounded in the principles of slow productivity.

If you’re thinking about starting an Encore Career and aren’t sure what the transition will look and feel like, book a quick call with me to learn more.

I’d love to hear your thoughts…

Transform Your Career with Insights from Working Identity

As we find ourselves meandering along the path of life, we occasionally pause, reflect, and sometimes, feel the stirrings of a desire for change. This desire, particularly when it nudges us towards a career change, can be both a thrilling and somewhat intimidating endeavor. At this stage of our journey, where experience has painted our perspectives with broad strokes of wisdom, the prospect of reinventing ourselves professionally can seem like navigating through a dense fog. Yet, it is within this fog that we discover rays of light, guiding us towards clarity and purpose. One such beacon of insight that has illuminated the path for many, including myself, is Herminia Ibarra's "Working Identity: Unconventional Strategies for Reinventing Your Career."

In our quest for transformation, we often grapple with uncertainties and questions about our professional identity, seeking direction on how to move forward. Herminia Ibarra, a luminary in the realms of career development and organizational behavior, offers a lantern to light our way. Through her seminal work, Ibarra challenges the traditional narratives that have long governed the discourse on career change. "Working Identity" unfurls before us an enriching tapestry of how successful career changers actually journey through the process of redefining who they are, professionally speaking.

Central to Ibarra's thesis is the pivotal role of experimentation in unearthing new professional paths. Contrary to the oft-touted advice of introspective soul-searching, Ibarra advocates for a more hands-on approach. It is by dipping our toes into diverse professional waters that we discover where our true passions and interests lie. This pragmatic strategy encourages us to step beyond our comfort zones, to explore and engage with the world in ways we might not have previously considered.

Moreover, Ibarra underscores the significance of networking, particularly with individuals outside our immediate circle. Such connections, often unexpected, can open doors to opportunities that resonate with our evolving career aspirations. These new relationships become the threads that weave the rich tapestry of our professional lives, guiding us through the labyrinth of career change.

An intriguing concept introduced by Ibarra is the "identity workspace," a metaphorical arena where we can safely experiment and test out new professional identities. This space allows for trial and error, enabling us to gradually refine and adapt our career vision. It's a gentle reminder that the journey of reinventing ourselves is one of patience, persistence, and incremental discovery.

"Working Identity" acknowledges that career transformation is not a straight path but a winding road filled with trials, errors, and revelations. Ibarra's empathetic and realistic approach reassures us that it is okay to embrace uncertainty and adopt a spirit of exploration and courage.

For those contemplating a change or seeking to redefine their professional trajectory, "Working Identity" serves not just as a book, but as a compass, guiding you through the complex process of career reinvention. If the themes touched upon here strike a chord with you, I warmly invite you to delve deeper into Ibarra's work. Perhaps, over a cup of coffee, we can share our experiences and insights, enriching our journey towards professional growth and discovery.

The path to reinventing one's career, though fraught with challenges, is brimming with opportunities for growth, exploration, and ultimately, the fulfillment of aligning our professional lives with our deepest passions and aspirations. Let us embrace "Working Identity" as a companion on this transformative expedition, shedding light on our path to a rewarding and purpose-driven career.

Remember, my friends, in the grand tapestry of career transformation, the only constant is change itself. But armed with the right insights and strategies, such as those offered by Ibarra, we can navigate this change with grace, leading to new horizons of opportunity and fulfillment.

I’d love to hear your thoughts.

Harnessing Your Transferable Skills for an Encore Career After 50

As the sun rises on the horizon, signaling the start of another day, I find myself reflecting on the journey that has brought me to where I am now. At 74 years young, I've walked many paths, worn many hats, and learned a few lessons along the way. Today, I'm here to share with you not just my story, but a guide—a beacon, if you will—for those of you standing at the crossroads, contemplating a transition from the corporate world into an encore career that fills your heart with joy and satisfaction.

If you're 50 or older and find yourself yearning for a change, know that you're not alone. It's a thrilling time, ripe with possibilities and ripe for exploration. You might feel a bit daunted by the prospect, and that's perfectly normal. But within you lies a treasure trove of valuable, transferable skills, honed over decades of experience. These are the keys to unlocking a fulfilling next chapter in your life.

Leadership

Leadership, my friends, is more than just guiding others; it's about inspiring them to join you on a journey towards a common goal. Your years have undoubtedly furnished you with the wisdom to lead with compassion and conviction. Consider roles that allow you to share this wisdom, such as consulting or steering a nonprofit.

Communication

Communication is the art of connection. Through words spoken, written, or simply felt, you have the power to bridge gaps and build relationships. Your experience has likely made you a master communicator, an invaluable skill in any field, particularly in roles centered around teaching, writing, or public speaking.

Problem-Solving

Problem-Solving is a skill you've refined through years of navigating life's twists and turns. This ability to think critically and creatively is your compass, guiding you through uncharted territories. Look for opportunities where you can challenge and be challenged, such as in consulting or entrepreneurship.

Time Management

Time Management has probably become second nature to you, allowing you to juggle life's many responsibilities with grace. This skill is a cornerstone of success in roles that demand organization and efficiency, like project management or event planning.

Negotiation

Negotiation is all about finding the middle ground, and your experience has taught you that empathy and listening are just as important as speaking. This skill can serve you well in fields like sales, mediation, or partnership development.

Strategic Thinking

Strategic Thinking is a powerful tool, enabling you to envision and enact plans that lead to success. Your knack for seeing the big picture makes you well-suited for consulting, management, or business development roles.

Networking

Networking is not merely about collecting contacts but about cultivating meaningful relationships. Your network is a garden you've tended over the years; don't hesitate to reach out to it for support and opportunities as you embark on your new journey.

Project Management

Project Management is about bringing visions to life, coordinating efforts to achieve a common goal. Your experience here positions you perfectly for roles that require leadership, organization, and a keen eye for detail.

Conflict Resolution

Conflict Resolution skills have likely been honed through both professional and personal experiences. These abilities are invaluable in settings that require diplomacy and understanding, such as human resources or counseling.

Coaching/Mentoring

Coaching/Mentoring is perhaps one of the most rewarding paths you can pursue, offering guidance and support to others as they navigate their own journeys. Your wisdom can illuminate the way for the next generation in roles related to education, consulting, or career counseling.

Adaptability

Adaptability has become second nature to you, allowing you to thrive in an ever-changing world. This flexibility is a significant asset in any field, particularly in roles that demand quick thinking and resilience, like entrepreneurship or consulting.

In closing, remember that your life's tapestry, woven with diverse experiences and skills, is unique and valuable. As you consider your encore career, know that you are not stepping back but rather stepping forward into a new chapter that holds the promise of fulfillment and joy. Embrace the journey with an open heart and mind, and let your wealth of knowledge and experience be your guide. Together, let's redefine what it means to retire, not as an end, but as a beautiful new beginning.

Navigating Change with Wisdom: A Guide to Thriving in Your Encore Life

As I sit down to reflect on my journey from the early days as an Engineer to my current role as a transition coach at 74, I'm reminded of a pivotal moment that reshaped my understanding of change. It was a simple insight shared by a consultant, "It's not about the numbers, it's about how people feel about the change," that led me to realize change is indeed an "inside" job. This epiphany has guided me through countless transitions, not just in my professional life but in the personal realm as well, especially as I navigated the shift towards retirement.

For many of us, the twilight years of our careers present a paradox. The prospect of retirement brings with it excitement for the future yet also a sense of trepidation about stepping away from a lifetime of routine and identity built around our work. It's a transition that requires not just a change in our daily schedules, but a profound transformation in our mindset and approach to life. Here, the art of change management becomes a critical ally.

The Essence of Adaptability in Encore Life Planning

Traditionally, change management is a concept applied within the corporate world to guide organizations through transition. However, its principles are just as pertinent to our personal lives, especially as we embark on the journey of retirement. This phase, which I like to call the "encore life," is not about winding down but rather about embracing new opportunities with vigor and enthusiasm. As Winston Churchill wisely put it, “To improve is to change; to be perfect is to change often.” Perfection in our encore lives means continuously seeking joy and fulfillment, evolving our passions and interests.

The Interplay of Change Management and Encore Living

Transitioning into encore living is essentially about redefining who we are beyond our professional titles. It's a time to explore and commit to new paths that are aligned with our deepest passions and the legacy we wish to leave. The stages of change—from denial and resistance to exploration and commitment—mirror the emotional journey many of us experience as we approach and enter retirement.

Crafting the New Status Quo

The beauty of encore life is in its dynamism. It offers us a canvas to redefine norms and carve out a lifestyle that truly reflects our innermost desires. This period is an invitation to live life in full color, embracing the wisdom of figures like RuPaul, who reminds us that life is about using "the whole box of crayons."

Next Steps to Cultivate Change Management for Your Encore Life

Embarking on this vibrant chapter requires intentional change management. Start by assessing your strengths and areas for growth. Define what a meaningful, engaging encore life looks like for you. Embrace lifelong learning, build a supportive community, and develop a flexible plan that can evolve with you. Remember, change is a constant companion on this journey, and your ability to adapt and refine your path will be key to experiencing the full richness of your encore life.

As we navigate these waters, let us be inspired by the wisdom of Socrates, "The secret of change is to focus all of your energy not on fighting the old, but on building the new." Your encore life is a grand adventure waiting to be embraced with open arms and a willing heart. At LynnFriesth.com, we're here to support you every step of the way, ensuring that your transition into this exciting new chapter is managed with grace, purpose, and zest.

Let's embark on this transformative journey together, crafting an encore life filled with new discoveries, meaningful engagements, and boundless joy.

Now, I’d love to hear from you.

Thoughts?